Business storytelling: Helping learners to create memorable stories

A workshop with Dana Poklepovic

Storytelling is an age-old art and one of the few traits shared across all human cultures. It has become a powerful communication tool used by business leaders to motivate teams and engage different audiences. In addition, stories enable leaders to connect both at an intellectual and emotional level making the message memorable.

Since business stories are told to attain different goals, leaders need to follow a clear communication strategy to build their narratives. In this interactive workshop we’ll discuss the key elements of storytelling and explore a technique to help learners build compelling stories to achieve organizational goals through rational and emotional language.


Dana Poklepovic is a communication skills and Business English trainer. She has taught Business English for over 20 years in Argentina and Santiago de Chile and translated for the United Nations Development Program in New York. She holds a PhD in modern languages, a business English training certificate from the London Chamber of Commerce and Industry and a translation degree from UCA. At present, she is completing an organizational coaching master program. Dana runs a language consulting firm that provides training services to companies and freelance professionals in Argentina. Her current interest is to design programs to develop interpersonal skills in BE courses through experiential learning and coaching tools. 

This workshop will take place on Sunday, 5th of July 2015, at 3pm UK time/ 4pm CEST.

See the world clock converter to find out what time this will be in your time zone. 

The workshop will be moderated by members of the IATEFL BESIG Online Team. 

To join this workshop:

1) Click on the link below

2) Ensure that "Enter as guest" is selected

3) Enter your name and country: Pete Rutherford (Germany)

4) Click on "Enter room"

Watch Dana Poklepovic's workshop recording

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