Venue: Holiday Inn, Munich city centre (directions)
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Plenary speaker: Robert Gibson
Next Generation Workplace: Challenges for language and intercultural trainers – a business perspective
Globalization and digitalization are transforming the corporate learning landscape. After a brief reflection on the development of Business English and intercultural training over the last 25 years, this talk will focus on what these megatrends mean for trainers and material developers in terms of target groups, content and delivery. What do customers expect? What do clients need to learn to be successful in the global virtual workplace? What is the future of classroom training in the world of social media, video platforms, webinars, apps and wikispheres?
This talk will explore ways of meeting these challenges, as well as examine the interplay between language and intercultural training, and provide you with practical ideas on positioning your services in this highly competitive market.